Marketing outsourcing – it’s a solution many businesses consider at the best of times. Throw in the impact of a rough bushfire season (remember that?!), followed by a global pandemic (with wave after wave of effects), and the need to outsource dials up a whole lot of notches. If the COVID-19 pandemic has taught us…
There are six things that Hunter business leaders and marketing and communication professionals need to know to tell their business story well. The six things are really one thing. Six questions to ask before you start telling or writing your business story. Who, what, when, where, how, and why. These questions are used by journalists and public…
Your brand photo is an opportunity to showcase yourself in a way that is going to capture, then connect with your target audience in an authentic and inviting way. Now the owner of a local fashion social enterprise The Grateful Boutique, I previously came from a career in finance, specialising in marketing. When I would…
The digital world has forced businesses across the Hunter region to rethink the way they operate and evolve their business models. There has never been so much pressure on business owners to be forward-thinking about embracing digital technology that will help them keep up with (or, ideally, ahead of) competitors and provide for the new…
Working with leaders and organisations across a cross-section of industries throughout the global pandemic, we have captured five behaviours which consistently rise to the top for exceptional leaders in lockdown. Let’s jump into it … Demonstrating empathy In times of uncertainty, employees may experience heightened levels of sensitivity; this needs heightened levels of empathy from…
On 11 October 2021, also known as Cessation Day, the Registrar General of NSW (RGNSW) will stop issuing a hard copy Certificate of Title (CT) for any reason. A CT is a duplicate of the related Folio of the Torrens Title Register (Register). So what does this change mean? We see it as a positive…
In September last year, I was asked to present at PKF’s International Assurance and Tax Meeting, discussing how individuals fit within, represent and enhance organisational culture. It is an honour for anyone to be asked to speak at such as prestigious event but, for me, it was a unique opportunity that I wouldn’t normally be…
Residential builders who contract directly with owner occupiers will benefit from now being covered by the Building and Construction Industry Security of Payment Act 1999 (Security of Payment Act). Owner occupiers were exempt from the Act until March 1, 2021. That changed when the NSW Government released the Building and Construction Industry Security of Payment…
It goes without saying that the global pandemic has changed the way we operate – as individuals and as businesses. While some industries have sought to pivot and others simply switched to survival mode, some actually saw an increase in business: just talk to your local cyclist retailer or home renovation specialist. However, some sectors…
Micro mobility is a cool sounding term, but what does is mean and how does it work with Australia’s car loving culture? BYKKO Managing Director Monica Zarafu explains the key terms and how BYKKO is trying get Aussies out of their cars and onto electric bikes, one e-bike sharing scheme at a time. During her…