New campaign puts customers at heart of local bank

New campaign puts customers at heart of local bank

Much has changed at Greater Bank since launching its new name in May 2016, however, its focus on customers and the people it serves has remained unwavering. In fact, it has only got stronger.

This was the message delivered to staff and customers by CEO Scott Morgan when launching the new “We Did It” advertising campaign in Newcastle.

“The new name and brand was the most visible change for our customers and the wider community, but it was just one element of our overall strategic plan – our blueprint for change,” Scott said.

“Supporting our customers and communities is central to what we do, but we want to do it better. Our strategic plan forms the blueprint for delivering this across all parts of the business.

“We are doing this through continuous improvement and changing the way we operate. We want to continue to be better than the big four banks when it comes to outstanding customer service, and meet customer expectations by providing the banking products and services they need, now and into the future.

“In doing this, we want to continue to help our customers achieve their dreams and aspirations.”

Scott said the changes that have been implemented at the bank have resulted in strong customer and product growth in all markets, particularly in the youth market.

It also resulted in Greater Bank being named Bank of the Year in the 2016 Roy Morgan Customer Satisfaction awards, achieving the highest level of customer satisfaction in Australia.

Greater Bank’s business successes and strong customer satisfaction over the past 12 months are the focus of its new marketing campaign.

The ‘We Did It’ campaign features Greater Bank customers from across NSW and south-east QLD, telling the story of how they achieved their goals and the role Greater Bank has played in making them happen.

“Everyone has a story, big or small, that’s worth sharing, many of which serve as inspiration, to make others’ dreams come true,” Scott said.

Greater Bank currently services more than 250,000 customers across NSW and South-East Queensland.

IMAGE | The Piccoli family features in the new Greater Bank marketing campaign.

Greater Bank

The customer-owned Greater Bank is Newcastle and the Hunter's only local bank.

It offers a greater kind of banking experience whether you're buying a home, saving, investing, paying the bills, insuring your possessions, travelling or planning for retirement - online, on the phone, at a local branch or through its national ATM network.

Greater Bank is experienced, safe and strong like the big banks.  The difference is it doesn't have shareholders so it's always focussed on customers and community.

Greater Bank's friendly, expert team has made it a winner of the national Roy Morgan Customer Satisfaction Awards three years running, with ratings as high as 97%.

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