The business of parties

The business of parties

The traditional concept of a party has undergone a transformation of late, with professionally produced parties, or at least with this appearance, the new trend.

Following from this, there has been an increase in party planning businesses and related merchandise. American Kara Allen has been leveraging this popularity and has a successful party blog and regularly features on morning talk shows, magazines, and publications including The Today Show, HGTV,, TLC, Parenting Magazine, Parents Magazine, Brides Magazine, Baby Talk Magazine, Good Housekeeping, Disney Baby and The Rachael Ray Show.

Event organiser, party stylist and Hunter region local Sarah Osmotherly (from Sugar Coated Mama) saw an opportunity to bring Kara to Australia after realising her popularity.

“Outrageously good parties are popping up everywhere thanks to the inspiration from Kara's blog,” Sarah said.

“Outside of the USA, Australia holds Kara's biggest fan base, with tens of thousands of Aussies following Kara's blog or interacting with her on Facebook, Twitter, Instagram and Pinterest.”

In 2014 she is touring Australia and will launch her six-city tour in Newcastle on Saturday, 14 February 2013.

Kara will share her party planning and styling knowledge, DIY tips and business prowess at her intensive workshop.

The workshop will be held at Newcastle City Hall from 8am to 12pm, giving Novocastrian party enthusiasts the rare opportunity to learn tricks of the trade from the best in the business.

“Following the workshop, Kara will be a special guest at Australia's biggest party fair, Confetti Fair from 1pm to 5pm, also to be held at City Hall in its Newcastle debut,” Sarah said.

Confetti Fair brings together up to 60 exhibitors in the categories of styling, sweets, décor, stationery, flowers, cakes, products, planning and dessert tables.

Kara said that Australia has been on her bucket list for a very long time, so she is thrilled to tour the country.

“With the ever increasing popularity of throwing impeccably planned and beautifully styled parties in Australia, I'm so excited to give aspiring Aussie hosts and party business owners the skills and confidence to create the perfect soiree with ease. Let's get this party started!” Kara said.

Whether you are a budding party planner, party business owner or just love to plan parties, Kara's Aussie tour will cater for all her fans.


  • Date | Saturday, 14 February 2013.
  • Where | Newcastle City Hall


  • What | Confetti Fair
  • Attend | Tickets can be booked online


  • What | Kara's Party Ideas Workshops
  • Attend | Tickets can be booked online

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