Newcastle creative agency Out of the Square Media (OOTS) is launching into a new chapter with a change of ownership taking place this week. Founded in 1997 by Marty Adnum, OOTS evolved from its roots in video production into a full-service creative and production agency.
The agency has delivered national and local campaigns for brands including Perisher Ski Resort, Greater Bank, Camera House Australia and Port Waratah. Under Marty’s leadership, OOTS won multiple Business Hunter Contribution to the Region awards and was eventually inducted into the Hall of Fame.
Marty said the long-term success of the brand and the relationships built with clients was always incredibly important.
“At some point you start thinking about the right time to secure the future of the business and hand the reins to someone who can bring fresh energy,” Marty said.
“I found that person in Ben Ogden, who has been with OOTS for four years and most recently led our client solutions team.”
Ben takes over as owner after serving as a senior leader within the firm. Marty said Ben brings a mix of passion and entrepreneurial spirit to lead the agency into its next phase.
Ben said it is a privilege to step into the role and build on the legacy of the past 28 years.
“Out of the Square has always stood for bold thinking and genuine relationships. We believe world-class outcomes can be built right here in Newcastle,” Ben said.
“My focus is to ensure we honour the foundation Marty has crafted while sharpening our edge and spreading our impact.”
The name Out of the Square originated early in the career of Marty when a former employer described his ideas as too out of the square. Rather than taking the comment as criticism, Marty used the mindset to underpin the agency’s philosophy.
Marty said he will remain connected to the business in a creative and advisory role while focusing on personal projects and reconnecting with creative outlets like photography.
“I am incredibly proud of what the team has built. For me, it feels like the right time to slow down with the confidence of knowing OOTS is in the right hands,” Marty said.
“I am excited to see the business thrive with a new injection of energy.”
Ben said that while the foundation of the agency remains the same, the ambition for the future is growing.
“We are sharpening our focus and elevating our creative output while we continue to partner with brands who want extraordinary outcomes,” Ben said.
IMAGE | Out of the Square Media welcomes new owner Ben Ogden
