Tomago-headquartered MGA Thermal has appointed former Shell Energy executive Greg Fyffe as Chief Commercial Officer to lead its global commercial expansion into enterprise-scale decarbonisation. Backed by a $17 million capital injection secured earlier this year, the executive appointment signals MGA Thermal’s operational transition from technology pilot validation to the commercial deployment of its proprietary electro-thermal energy storage block technology.
The commercial scaling strategy directly targets heavy manufacturing, chemical processing and mining operations seeking to displace carbon-intensive natural gas and coal-fired process heat. The technical challenge of decarbonising high-temperature industrial steam, which accounts for approximately 25 per cent of global emissions, has historically faced economic friction due to the intermittency of variable renewable energy inputs and the high levelised cost of heat associated with early-stage clean technologies.
Greg transitions to the Hunter clean-tech developer following more than 25 years of executive experience across energy markets, renewables and deep-tech commercialisation. During his tenure at Shell Energy Australia, he directed national commercial and industrial sales, expanding the energy solutions pipeline by over 200 per cent through Energy-as-a-Service (EaaS) frameworks. His corporate track record also includes leading regional market expansion for solar infrastructure firm 5B and steering university spin-out Benthic into a global category leader prior to its acquisition by KKR.
Chief Commercial Officer of MGA Thermal, Greg Fyffe stated that achieving commercial scale requires addressing both the technical and capital constraints of heavy industrial operators.
“Accounting for roughly a quarter of global emissions, industrial process heat remains one of the most stubborn contributors because heavy manufacturing, chemical processing and mining operations rely on continuous, high-temperature steam that variable renewables cannot directly provide,” Greg said.
“Multinationals have traditionally viewed clean-tech alternatives as being either technically unproven or commercially unviable. MGA Thermal addresses this economic friction point by delivering scalable, flexible storage that achieves price parity with fossil fuels on a levelised cost of heat basis, allowing the industrial sector to decouple from fossil fuels without compromising reliability.
“Our focus is on developing commercial structures that address that economic friction point, giving industrial customers a pathway to decarbonise their process heat without compromising reliability or stretching their capital budgets.”
A core element of Greg’s commercial mandate includes structuring novel contracting frameworks, such as off-balance-sheet financing and heat-purchase agreements, that align with the long capital approval cycles and strict risk profiles of multinational industrials. This commercial framework is currently being applied to MGA Thermal’s 200 megawatt-hour Front-End Engineering and Design study with global titanium dioxide manufacturer Tronox in Western Australia.
Chief Executive Officer of MGA Thermal, Mark Croudace noted that bringing big-energy commercial expertise into the Hunter deep-tech sector is essential for converting net-zero commitments into bankable infrastructure projects.
“Our technology has successfully graduated from pilot validation to active industrial design pipelines. Greg’s rare combination of big-energy experience at Shell and a proven track record of scaling Australian deep tech into global markets gives us the commercial sophistication required to convert corporate net-zero targets into bankable, commercial realities,” Mark said.
IMAGE | MGA Thermal leverages $17 million capital raise with appointment of former Shell Energy executive Greg Fyffe as Chief Commercial Officer
