Businesses collaborate to support young female athletes

Businesses collaborate to support young female athletes

Four local businesses have collaborated to put on an event to help female high school students who are on the path to becoming elite athletes, understand how to leverage sponsorship to support their future careers.

The event will feature professional netballer, Sam Poolman, professional basketballer Katie Ebzery and professional soccer player, Amy Harrison, who will all talk about their experiences in individual and team sponsorship.

The idea for the event has been driven by Kylie Frearson of Property Solutions 101, who said she wanted to help bridge the financial gap between female and male incomes, for future generations.

“All evidence demonstrates that female athletes generally earn far less than their male counterparts, even when they reach the same levels of success,” Kylie said.

“So this means female elite athletes need to find other income streams until this disparity is removed, and sponsorship is a key way to do this.

“Unfortunately sponsorship education is not something that is focused on during the developmental years of our athletes, meaning they are behind by the time they reach elite level. Added to that, regional athletes are also going to be at a slight disadvantage, so we wanted to help our young, local female athletes get on the front foot.”

As soon as Kylie started speaking to other businesses they wanted to be involved, so the event is also supported by Crosbie Finance, Jenkins Legal Services and The Marketing GP.

“This has meant that we are able to pay our sports panel participants, something that was also important to us,” Kylie said.

“The timing of this event has been especially fortuitous after the social media outrage after the winners of the Ballito Pro junior tournament received different amounts – with the female winner Zoe Steyn receiving half the prize poll of the male winner Rio Waida.”

Sam Poolman said she is excited to help future local sports stars to start their career off right.

“Young girls who show sporting promise are provided with access to a lot of training and education around their sporting skills, but the truth is they also need to understand how to manage their career and their future income,” Sam said.

“All of the speakers on the panel know firsthand that they pursue a career of sport for the love of the game, not the financial reward. Although remuneration for female athletes has been increasing over the last few years it is still a much lower rate than our male counterparts, so ensuring we have team and individual sponsorships – and that we know how to manage and leverage them – is vital.”

When | Wednesday, 1 August 2018

Time | 5pm

Where | Harbourview Function Centre,150 Wharf Road, Newcastle

Cost | $5 per person*

RSVP | Facebook Event

All students under the age of 18, must be accompanied by a parent or guardian.

*All proceeds will be combined into a fund to be donated to a local female athlete. Details will be provided at the event.

IMAGE | Some of the event organisers – Holly Martin (The Marketing GP), Louise Williams (JenkinsLegal Services), Kylie Frearson (Property Solutions 101)

Property Solutions 101

Property Solutions 101 is a local buyer's agency and property management service helping everyday people with their property needs. Whether you're looking to purchase your first home, your next home or looking for an investment property, Property Solutions 101 can help.

Specialising in residential and commercial property, our expert team can help guide you through the property maze and help you achieve your goal sooner. Our combined forty years property industry experience means you are in the hands of a skilled professional. Property Solutions 101 empowers you with confidence to make one of the biggest investment you will make, as easily as possible. If you are time poor or not sure where to start, contact us today.

Trending Articles

Advertise with us

Affordable and engaging advertising to a business community

Submit an article

Tell your story to the Hunter business community

Does your business need a little help with its marketing?

Marketing strategies

This website uses cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.