Local entrepreneur Ali Wanchap recently launched Jude, a knitwear label for women, children and your home.
Ali was inspired by her family’s heritage of wool production and she launched the label using only the finest merino wool to create its core range of high quality designer knitwear.
The brand is proudly made in Australia, with a devotion to natural fibres and has vowed to always use Australian wool.
Neon Zoo, a Newcastle graphic design studio, completed the design of the website as well as collaborating on several of the signature prints featured in the range.
Neon Zoo and Jude have a shared passion for fashion and homewares so were a perfect match when the collaboration was commenced.
The brief for prints was to create timeless patterns and prints and to draw from the Australian environment. The e-store was launch in May, perfectly timed to stock up on some beautiful winter woolies.
Neon Zoo is a Newcastle Graphic Design and boutique branding studio.
They develop identities across print and digital communications and aim to engage surprise and delight their audiences by harnessing the power of graphic design.
Working in partnership with their clients, they offer 'end to end' creative solutions for businesses, big and small. Their pack run in an open studio enabling creativity to flow freely and productively, working together towards a common goal - to design with more grunt, growl & meow!