Out of the Square media has unveiled a new marketing campaign for Newcastle Airport aimed at encouraging the region’s travellers to re-examine their behaviours, and consider Newcastle Airport astheir ‘point A’.

The Go Smarter marketing campaign encompassing TV, out-of-home, radio, digital, social and CRM activity will be a12 month and beyond process, with the first executions targeting Newcastle and surrounds.

Newcastle Airport’s CEO, Peter Cock hopes the new Go Smarter campaign will encourage local travellers from making the, sometimes unnecessary, journey to Sydney, avoiding time and tolls to arrive at their destination sooner.

“We have a product we are passionate about and believe in, and although our numbers are constantly growing, we found that a lot of people still weren’t aware how much the Airport has changed and the benefits of it,” Peter said.

“Go Smarter speaks to the way we do business, the region we are proud to be part of and the approach we are asking people to take in rethinking Newcastle Airport as their Point A.”

Chosen from eight agencies, both local and Sydney based, Managing Director of Out of The Square Media,Marty Adnum said he was “honoured” to be chosen to work on such a vital project for the region.

“We are openly passionate about this region and the Airport plays a vital role in it, so we ‘d love to see it used to its full potential,” Marty said.

“Departing from Sydney brings costs, parking issues, time delays, and hassles that are frankly, unnecessary. By highlighting these added stresses, whilst promoting the ease and connectivity that Newcastle Airport offers both domestically and internationally, we are challenging Novocastrians to GoSmarter.”

The campaign using vibrant animations and photos shot on location has started to roll out throughoutNewcastle and the surrounds this week.

IMAGE | CEO of Newcastle Airport, Peter Cock, and Managing Director of Out Of The Square Media, Marty Adnum.