Variety is looking to crown Newcastle’s fittest company as the Kings of Spin.

The Children’s Charity is holding its second Variety Spin 4 Kids on Friday 7 September at Harbour Square, Honeysuckle.

Following the successful inaugural challenge in 2017 that raised over $40,000 for local sick and disadvantaged kids, the event is returning as a six-hour spin bike challenge, where teams of up to 10 people aim to ride as many kilometres as possible between 10am and 4pm.

Variety’s Head of Regional Development, Jason Bourke said it will be up to individual teams to work out their winning strategy.

“There’s no limits to the number of rider changes, so whether it’s short bursts and regular changeovers, or longer sessions with no stopping, the aim of the game is to tick over the furthest distance possible in six fun-filled hours,” Jason said.

“The Variety Spin 4 Kids event will raise funds for local kids who are living with disabilities, chronic illness or financial hardship. To do that with high-energy music, crazy costumes and energetic spin instructors is just a bonus.

“We really appreciate the support we continue to receive from Newcastle businesses, including our major sponsor, Newcastle Coal Infrastructure Group, and hope to smash last years’ fundraising total.”

Variety is calling on local businesses that think they have the strategic thinking, mental toughness and fitness to knock off last year’s winners – APP Group.

Entry is $650 per bike, with additional fundraising encouraged, and includes the after party. Apart from crowning the winners, there will also be prizes for the highest fundraising team, best dressed team, best team spirit and more.

There are a limited number of bikes available.

IMAGE | Participants in the inaugural Variety Spin 4 Kids in 2017.