The Mutual Bank has launched its new brand awareness campaign, “Make it yours”, with a strong focus on community.

This campaign is a celebration of the unique bond the bank shares with its community and Members, helping them achieve their goals and thrive.

At the very heart of it, the “Make It Yours” campaign is about the customer-owned banking model and the pride the organisation has in being a mutual organisation. What is a mutual bank? Well, when you join The Mutual Bank, you’re not just a customer – you become a Member. This means you have a stake in the organisation and a voice in how it operates. You are part of something bigger, a community that values your input and cares about your well-being.

The “Make It Yours” campaign is a significant undertaking for The Mutual Bank, a regional bank with a big vision. By featuring staff and Members in the advertisements, the campaign aims to increase brand awareness and showcase the bank’s exceptional personal service, commitment to its community, and highlight its pride in being a customer-owned bank.

The campaign was developed in collaboration with renowned Hunter-based creative director Jamie Lewis, whose expertise and vision have been instrumental in bringing the customer-owned bank’s vision to life.

Chief Member Officer Matthew Dunnill praised Jamie Lewis for his exceptional work on the campaign. “We are so happy with the end product, which captures the essence of what The Mutual Bank is all about,” said Matthew. “As a mutual bank, we are a part of our community, and this new campaign captures our community connection and the many ways in which we help people to thrive.”

IMAGE | Mutual Bank, Business Banking Manager, Errol Russell and business customer, Adam Elbourne