The Marketing GP is making a difference – one coffee at a time

The Marketing GP is making a difference – one coffee at a time

As part of their 10-year anniversary celebration and occurring at the same time as the business overhauled its brand, The Marketing GP has created The NewyWay Blend in collaboration with Peaberrys Coffee Roasters.

The coffee blend will support TROG Cancer Research, which has its headquarters in Newcastle but works collaboratively with innovative minds around the world to find breakthroughs in cancer treatments using radiation therapy. This aligns with The Marketing GP, who are also located in Newcastle, but work nationally.

Carefully selected and roasted to represent the community they share and their common value of making a difference, a percentage of proceeds from every purchase of coffee will be used to support vital research that can help improve outcomes and the quality of life of cancer patients for generations.

TROG Cancer Research operates off a collaborative group clinical trial model and is this year celebrating the recruitment of their 15,000th trial participant.

This achievement comes after 30 years of trial development and conduct, helping to provide better outcomes for those affected by cancer in Australia and globally.

The Marketing GP Chief Marketer, Holly Martin said it felt only natural to give back to a community that has given the business, their team and clients so much. And what better way than with a good cup of joe.

“Everyone has their own ritualistic way of starting the day. For many this includes a good cup of coffee,” Holly said.

“We wanted to create a coffee blend with a local roaster that does good for our community and supporting the vital work of an organisation that was grown in Newcastle, but makes an impact nationally and globally, was a natural fit.

“I founded this business ten years ago and aptly (at the time) named it Just Holly, because it was me working on all our client work. Over ten years we have expanded our team to 18 members, grown our service offering and worked with some amazing clients, some of which have been with us since the very early days. And whilst we don’t just work with Hunter region businesses, our local area holds a special place in our hearts.

“Through our work we get the amazing opportunity to meet and collaborate with a lot of people. This coffee blend is a result of those connections and the great community who’ve always had our backs.”

TROG Cancer Research CEO, Susan Goode said when Holly reached out to be a charity partner they were blown away by the generosity.

“We’ve had the pleasure of knowing and working with The Marketing GP professionally for a few years now, and it’s wonderful to collaborate for a greater cause and celebrate our big wins together,” Susan said.

“Sadly, one way or another, most people have been exposed to the devastating impact of cancer. Our team are dedicated to outsmarting cancer and finding better treatments, so patients can live a life beyond cancer and spend more time with their loved ones.

“This opportunity presented by The Marketing GP allows us to share our message and continue conducting life-changing research and trials around the world from our headquarters right here in Newcastle.”

Peaberrys Coffee Roasters Owner, Adrian Rigon said The NewyWay Blend brings together all the wonderful elements of being a Novacastrian into your daily cup of coffee.

“We’ve sought coffee beans from Brazil, Ethiopia and Papua New Guinea – keeping quality at the core of this blend,” Adrian said.

“Working alongside The Marketing GP team, we tested and tweaked the coffee with care to roast a delicious blend that could be enjoyed black or with your favourite milk product.

“We hope people enjoy each sip knowing they are contributing to something very special and enjoying a coffee that has been made with a lot of love.”

The Marketing GP team are gratified to now share cups of coffee with the community and launch this passion project, which has been a work in progress for many months.

“We look forward to seeing people show their support and drink some quality coffee while helping TROG Cancer Research continue providing improved radiation treatments to cancer patients locally and internationally,” Holly concluded.


IMAGE | The Marketing GP Chief Marketer, Holly Martin and TROG Cancer Research CEO, Susan Goode with The NewyWay blend (L-R).

The Marketing GP

The Marketing GP provides creative, strategic marketing services to businesses across Australia & New Zealand. Based out of an HQ in Carrington, The Marketing GP helps businesses grow and leverage their brand by accessing a team of marketing experts that offer a complete service and tailored approach to every client.

Their commitment to being general marketing practitioners ensures your team deals with one business for all of your marketing needs, taking away the time and cost of managing numerous contractors at once. From strategy development, inbound marketing, branding and website creation through to content management, digital marketing, video, event management and public relations, the team ensures every activity is leveraged and integrated into your overall business strategy.

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