Carrington based marketing agency, The Marketing GP has recognised a growing number of Hunter start-ups and solopreneurs who are unintentionally undermining their own businesses in the first few months of operation, not through a lack of ambition or a bad product, but through rushed or inconsistent marketing foundations.
In response to demand from solopreneurs, small teams and first-time founders, The Marketing GP has built a dedicated service tier called Micro, aimed specifically at businesses that need a professional foundation without the time, budget or complexity of a full marketing engagement.
According to Managing Director, Holly Martin the pattern for founders is familiar.
“Most founders go through the same stage – they pour everything into getting the business itself off the ground, so marketing becomes an afterthought,” Holly said.
“A logo gets thrown together in a free design tool. A website launches half-finished, or doesn’t launch at all. Social media accounts go up with enthusiasm and then go quiet for months at a time.
“Customers notice. They’re forming an opinion about a business before they ever speak to the owner, based purely on how it looks and sounds online.
“Often what’s missing isn’t budget or effort, it’s a clear starting point. Once that foundation is in place, founders can focus on running the business instead of second-guessing their marketing.”
The new Micro offering delivers a range of services including a logo package for businesses establishing a visual identity, an essentials website built within one week, a six-month marketing plan that sets out what to prioritise and when, a content package to keep core marketing activity consistent, and a marketing clinic offering a one-hour consultation with a marketing expert for founders who need a second opinion.
Each service is offered at a fixed price or clear upfront quote, and clients retain full ownership of everything produced, from logo files to website access. Most services can begin within a few business days.
The Marketing GP says the underlying message for new business owners is a simple one.
“Marketing foundations built early tend to save far more time and money than the ones patched together, or overhauled, later on,” Holly said.
The Marketing GP is a full-service marketing agency offering all aspects of marketing which is backed by a strategic approach to delivery.
IMAGE | Alyssa Brault (left), Elle Nixon (middle) & Holly Martin (right).
