Last week RDA Hunter continued in their mission to lead initiatives that will grow and sustain the Hunter’s economy long-term by presenting the annual Hunter Investment Prospectus, as well as launching the Smart Happens Here campaign.

The Prospectus is a 100-page publication that is distributed nationally and internationally to promote the Hunter’s business advantages. It is endorsed by all levels of government and was officially presented by The Hon George Souris MP, Minister for Tourism, Major Events and Hospitality, Minister for the Arts and Minister for the Hunter, along with the RDA Hunter Committee, to the business community of the Hunter at a function last week.

The publication is an important tool in RDA Hunter’s work to grow and sustain the Hunter’s economy long-term says CEO Todd Williams.

“RDA Hunter implements a future focused regional agenda that aims to advance innovation, attract investment and strengthen the region’s key infrastructure,” Todd said.

“Our investment strategy aims to grow capability for the region’s future with initiatives like our ME Program as well as attracting investment from outside the region, including internationally. The Hunter Investment Prospectus plays a significant part in communicating the Hunter’s key strengths as a business location and helps drive investment.”

To compliment the Prospectus, the Smart Happens Here campaign was also launched, a web-based initiative that aims to pique interest in the Hunter by highlighting alternative regional attributes such as the people, vibrant culture and diversity.

“Smart Happens Here is complementary to the Hunter Investment Prospectus and strengthens our suite of tools that help raise awareness of the Hunter outside the region.”