HelpOutHospo, a new financial emergency relief program, has been created to support struggling hospitality workers.

Local accounting and business advisory firm PKF, is proud to be one of the programs key sponsors and supporters.

Head of Hospitality at PKF, Anthony Sullivan, said they have seen first-hand the impact this pandemic has had on their hospitality clients and said their team were quick to act in response.

“This has been a trying time for many, and uncertain times continue to lie ahead. Countless businesses will not re-open but we want to ensure that we keep the light on for as many in the industry as possible,” he said.

The hospitality industry like many, has been dealt a severe blow across 2020, but it undoubtedly proves itself again and again as a resilient sector as bars, cafes and restaurants took to transforming their business into delivery and take-away services.

But, whilst many tried to convert their business model, a staggering 82 per cent of hospitality jobs have been lost since forced closures.

HelpOutHospo and PKF are giving the community an opportunity to support hospitality workers and be in with a chance to win a virtual masterclass with famous chef, Matt Moran.

All people need to do to take part is visit the Help Out Hospo website and then;

• Purchase any cooking video course
• Prepare one of the dishes at home
• Take a picture of the creation (good or bad) and share it on Facebook or Instagram using both hashtags #cookwithmatt #helpouthopso

The winner will be announced on Friday, 5 June.

“Since the end of March, Australians have been spending 71 per cent more time consuming food and cooking content online since before restrictions began. This is a chance for the hospitality industry and its consumers to come together and keep the industry alive in a whole new way,” Anthony said.

PKF’s dedicated hospitality team has been unwavering in their support for their clients and industry counterparts during this unprecedented time.

Anthony said that being able to give back to the hospitality community is something the PKF team are passionate about.

“Having a pure focus on hospitality has helped our clients in many ways. We understand the business, the people, what is happening in the industry day-to-day, but it also means we have felt the affect and gone through the downturn of COVID-19 hand-in-hand with our clients,” Anthony said.

“We have been there every step of the way and are now proud to be able to actively help the workers that have been affected through our partnership with HelpOutHospo.”

As Australians await further news from their homes of what will be the new normal’as restrictions begin to ease for the first time since they were put into place on 21 March, many businesses and industries are now reimagining what their workforce will look like.

The PKF hospitality arm provides a broad range of accounting and advisory services, including compliance, corporate structuring, taxation, succession planning and business process outsourcing.

IMAGE | Chef Matt Moran heads HelpOutHospo campaign in support of the hospitality industry.