Northern Settlement Services Ltd (NSS) has launched a new name – Mosaic Multicultural Connections – at an official brand launch, recently held at the Newcastle Harness Racing Club.
The organisation, which was established in Newcastle in 1981, is a not-for-profit and works with multicultural communities across the Hunter, Central Coast and New England regions.
Originally established as a Migrant Resource Centre, Mosaic Multicultural Connections has supported multicultural people and communities to thrive in the local areas for over four decades.
The organisation was renamed Northern Settlement Services in 2004 to better reflect the larger geographic region and has now chosen to rebrand to align with their 40th anniversary.
CEO of Mosaic Multicultural Connections, Sharon Daishe says she’s delighted to have the new brand and logo for the organisation after operating as NSS for nearly two decades.
“The new brand and logo truly encompass who we are now and what we do and the ongoing evolution of our purpose,” Sharon said.
“We’ve adapted and grown since our first name change in 2004, and it’s important that our new brand represents all aspects of our organisation.
“The Mosaic logo is all about many different elements coming together to create one beautiful design, and that’s who we are – we’re many different cultures and many different services coming together to create a greater community.”
Since their inception in 1981, Mosaic Multicultural Connections has grown to offer a broad range of multicultural programs including settlement services, aged care, youth, and families.
The organisation is led by Sharon Daishe, with support of a Board, led by Chair, Jon Chin and eight other members.
Guests at the brand launch heard from staff, Dr Elizabeth Adamczyk from the City of Newcastle, and those who have been assisted by Mosaic Multicultural Connections who explored the history and what the organisation means to them.
“While our name and brand have changed, our purpose is staying the same,” Jon said.
“We will continue supporting and inspiring culturally diverse people and communities to overcome barriers and thrive, and we believe our new brand showcases this diversity more than our current one.
“We hope the brand launch demonstrated that just like the communities we work in, we’re adapting to our working environment, but maintaining the essence of who we are as organisation an organisation,” Jon concluded.
IMAGE | Representative for Newcastle City Council, Dr Elizabeth Adamcyzk; Chair, Jon Chin; Mosaic Multicultural Connections CEO, Sharon Daishe; and guest speakers, Elina Husseini and Fryal Makhoul (L-R).
