Newcastle and Hunter Region Ready initiative relaunches for 2021

Newcastle and Hunter Region Ready initiative relaunches for 2021

The Newcastle and Hunter Region Ready initiative is relaunching for 2021, as an updated showcase of the assets and benefits of the local region.

This is free for all businesses to use to help promote services, and in turn, the Hunter area.

First developed by Out of The Square Media in 2019, this self-funded campaign collated positive and significant information, neatly packaged in a way that had not been so freely available before.

This initiative was a resounding success with over 80 local organisations downloading and using it for free, from recruiters to developers, vets to educators, and charities to sporting organisations.

Founder and Managing Director of Out of the Square, Marty Adnum said that with the recent announcement of exciting local news, it was important to give businesses the opportunity to capitalise on the attention people were paying on the region.

“With the hard fought and well won announcement of the Newcastle Airport runway Upgrade, we knew it was time to help all local business capitalise on this great news,” Marty said.

Marty said they have created an updated video (and a brochure is to come) to allow businesses, both big and small, to go to market with a tool that helps them recruit, promote, educate, and attract investment

“These passion projects are a substantial investment for us, and some people can’t get their head around why we just give them away,” he said.

“Well, on face value it does help our brand, but it goes much, much deeper than that. We just believe that by helping others, we all lift. If this can help our quality of life, children’s futures, and community sustainability, then why not just do it – oh and there’s karma also.”

“The Airport announcement is by far the most significant piece of proposed infrastructure development for our region that I am aware of in my lifetime. This will be a game changer for us.

“Post-COVID, I believe we still have a long road to recovery and competition will be fierce. So, we need to rally and better explain and showcase our outstanding regional benefits. Our contribution to this is A Region Ready.”

The 2021 Region Ready free video can be found here. It covers not only the well-known assets of lifestyle and manufacturing in the Hunter, but also the evolving diversification that is underway with new sustainable energy solutions being pioneered in the regon.

Out of the Square has expressed they are grateful to all the organisations that came forward to contribute and offer the additional footage required to bring this together.

“Over 15 key businesses came together to complete this initiative, and all in such a short period, which is truly indicative of the will so many have to act as one to help business within our region,” Marty concluded.

IMAGE | Out of the Square Media Founder and Managing Director, Marty Adnum promotes re-launch of A Region Ready initiative.

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