Fast-growing fintech company MyMoneySorted has taken a major step forward in its mission to make financial advice more accessible, welcoming Newcastle-based financial planner Amy Hoad as its first in-house adviser.

Amy brings nearly two decades of experience in the financial services sector and will lead the delivery of MyMoneySorted’s high-value, online-first advice model, which aims to close the widening advice gap across Australia.

With the number of registered financial advisers having dropped 38 per cent since 2019 – from 26,500 to just 15,500 – demand for accessible advice continues to rise. More than 10 million Australians are actively seeking support to improve their financial wellbeing.

“I am excited to add value to this forward-thinking approach and support both new and existing clients as they take control of their financial future,” Amy said.

Challenging the traditional model of financial advice – which has typically catered to older Australians with significant wealth – MyMoneySorted’s platform is designed to engage people earlier in their financial journey. Clients can access advice through an affordable subscription model or more tailored, comprehensive advice packages.

The company also offers access to a national network of trusted specialists, including finance brokers and property advisers, creating a full-service wealth planning ecosystem.

MyMoneySorted Director, Tom Haigh, said the business is poised for major growth in 2025 and beyond.

“Our vision over the next five years is to close the gap in financial advice – to make high-quality guidance accessible to more Australians,”

“We have strong connections across the eastern seaboard and a clear strategy to expand into key growth areas in 2025. By making financial advice more affordable and accessible, we are empowering more people to take charge of their financial future.”

IMAGE | Financial Advisor, Amy Hoad