Enigma has been named Vitamix agency of record for Australia and New Zealand following a competitive pitch.

The creative experience agency will handle the full account for the business and will be responsible for strategy, creative, media, public relations, social media and influencer marketing, with the bulk of the work coming out of the Newcastle office.

Enigma Executive Director, Peter Chapman said the team is delighted to work with the business.

“Vitamix is a brand with a rich history, incredible purpose and appetite for brave work. For us, that’s about as good as it gets,” Peter said.

“We’re delighted to partner with them and look forward to helping turn their ambitious plans into the next chapter for the brand.”

Vitamix Marketing Manager, Australia and New Zealand, Nicole Charles said Enigma will help build a buzz around their newest blending products.

“Vitamix are excited to be working with Enigma as an esteemed full-service agency, providing a more integrated approach,” Nicole said.

“As we get ready to launch the revolutionary Ascent™ Series Blenders, I’m confidentEnigma can take our brand to the next level and create a positive buzz around high-performance blending.”

The Vitamix win is the latest good news story for the independent full service agency, which has also won significant nib, Sydney Water, TopBetta, Revitalise Newcastle and CSR Bradford projects bolstered by a series of heavy weight hires in the past 12 months.

Enigma Founder and CEO, Lisa Sutton Gardner said the business is delighted to welcome Vitamix into the Enigma family.

“We have a rich history of doing good work with great clients and our recent success is the result of a huge effort from our whole team over a long period,” Lisa said.

Enigma has offices in Newcastle and Sydney, servicing clients across Australia and New Zealand.

IMAGE | The Enigma team enjoined a particularly delicious product immersion