The Hunter is expected to see the creation of approximately 43,000 new jobs over the next five years as the region transitions toward renewable energy, advanced manufacturing and health services. Recent KPMG projections highlight a significant shift in the local economy, which is increasingly viewed as a destination for innovation and professional opportunity.
New research from NGM Group, the customer-owned bank behind Greater Bank and Newcastle Permanent, indicates growing momentum as Australians move beyond capital cities. The national YouGov survey found 71 per cent of Australians believe regional areas are no longer defined by traditional industries.
Chief Customer and Digital Innovation Officer at NGM Group, James Cudmore said the national findings are clearly reflected locally.
“We’re seeing a new kind of momentum in regional Australia driven by investment and skilled people making deliberate decisions about where they want to live and work,” James said.
“That momentum is playing out in the Hunter. It is an exciting time for the region with skilled professionals choosing to build their careers locally.”
The research shows 66 per cent of Hunter residents have noticed new people moving into their local community in the past year. Confidence remains high with 47 per cent of residents planning to stay in the region for at least the next five years.
James said ambition is being matched by opportunity as the local economy expands across healthcare, technology, education and professional services.
“Legacy industries remain important, but the depth developing across the local economy is reinforcing long-term confidence,” James said.
“There is greater demand for specialised skills and technology capability. Regional businesses need to be investing in their people now to stay ahead of that change.”
NGM Group has expanded its own local capability in technology, financial crime, cybersecurity and data analytics. James said that a decade ago many of these specialist roles would have required moving to Sydney, but local pathways are now available through partnerships with the University of Newcastle.
Lifestyle factors continue to influence why people choose the region. Hunter residents cited more space, a slower pace and housing affordability as the top benefits of regional living.
Among residents who believe the region is attracting more professionals, 42 per cent noted more affordable property prices compared to major cities, while 30 per cent referenced the acceptance of remote or hybrid work.
James said people want careers that matter and lifestyles that feel sustainable.
“The regions are delivering both, and that is why they are rising fast,” James said.
IMAGE | The Hunter is expected to see the creation of approximately 43,000 new jobs