Brand reboot for Jockey Club

Brand reboot for Jockey Club

Newcastle Jockey Club announced it would seek services of a creative agency to revitalize its 115-year-old brand.

Recently appointed Chief Executive Officer, Matt Benson, said that the Club has enormous potential to be the leading provincial racing club in New South Wales.

“Newcastle Jockey Club has a solid grounding as a leading club but requires the injection of a refreshed brand in order to stay at the forefront of sport and entertainment in Hunter region,” Matt said.

“We are underway with our revitalisation plan which includes the exploration of a new direction in our brand and marketing.”

“There’s a fine balance between how we promote the club to our key target markets all with differing needs and media consumption and we hope to find a creative agency with specialist expertise and experience.”

Newcastle Jockey Club has an iconic history of hosting thoroughbred racing in Newcastle for over 100 years. The club stages 34 race meetings per year at Broadmeadow, 11 Race Meetings per year at Cessnock and plays host to approximately 150 non-race day events.

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Newcastle Jockey Club

Located in the heart of Newcastle on the picturesque Hunter Coast only two hours drive north of Sydney is Broadmeadow Racecourse. In operation for over 100 years, the Broadmeadow Racecourse is the largest provincial club in NSW.

We now have more than a dozen different function rooms to cater for your every need. Two levels of Members Bars, the Public Bar and the ever popular Lawn Marquees, all overlooking the track, offer patrons an exciting day at the races. We provide free car parking for over 300 cars and public transport at our doorstep.

So, if you're looking for a venue with non stop atmosphere that can cater for any size party, look no further than Newcastle's Social Venue.

A day at Broadmeadow Racecourse is ... exhileracing!!!

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