Specialist brand agency, The Brand Pool has appointed Georgina Hannekum as its new Head of Digital.

In her new appointment, Georgina will spearhead The Brand Pools’ growth and evolution in digital. She will bring her extensive experience managing and executing digital strategy and content creation for a range of local and international brands, including Virgin Australia, Greater Bank and Myer.

Georgina is a digital leader with over 15 years’ experience in digital and most recently held leadership roles within local and national businesses, including Out of the Square, Bauer Media and Clemenger BBDO.

Managing Director of The Brand Pool, Lynn Poole said she was delighted to have Georgina join the team.

“Her experience and track record in digital makes her the perfect fit for us and will add a strong advantage to our digital offering,” Lynn said.

“With Georgina leading our digital direction, we will continue to deliver a first class offering to clients across brand storytelling, strategy, creative and production. I know she is going to have a positive impact on our business.”

Georgina said she was thrilled to join The Brand Pool at an exciting time in its evolution.

“It is a business with a fantastic portfolio of clients and opportunities. I look forward to using digital storytelling to help clients tell their brand stories in new and exciting ways that find a meaningful place in the lives of customers,” Georgina said.

Georgina holds a MA in Virtual Communications from RMIT University and a BA in Visual Communications from the University of Technology, and now calls Newcastle home.

The Brand Pool is the first specialist brand agency in Newcastle, specialising in digital, brand, advertising and marketing services. The team believes in helping its clients tell their stories in meaningful ways that enrich customer experiences.

IMAGE | New Head of Digital at The Brand Pool, Georgina Hannekum.