oOh!media CEO to share regional advertising insights at Newcastle Business Club

oOh!media CEO to share regional advertising insights at Newcastle Business Club

oOh!media CEO, Cathy O’Connor is set to reveal insights on regional advertising success at a special address to the Newcastle Business Club.

Cathy, who joined Australia’s largest Out of Home media company in January 2021, will share how businesses of all sizes in regional communities can effectively use marketing to engage consumers at scale and drive growth.

Attendees of the upcoming luncheon on Tuesday 2 August will also go into the running to win a $10,000 oOh! advertising package.

Cathy joined oOh! after 12 years leading Nova Entertainment where she guided the company – which owns the Nova and Smooth radio networks – into a multi-platform entertainment business.

She has held several management roles at Austereo after starting her career at 2SM and 2GB in radio advertising sales. Cathy is also Governor of the Cerebral Palsy Alliance Research Foundation, Chair of the Sony Foundation, and previously served on the Commercial Radio Australia Board.

At oOh! Cathy is leading the strategic evolution of the business at a time of rapid change, capitalising on the company’s significant investments in data, audience insights, content, and creativity to target sustained growth. She has also put a renewed focus on the company’s purpose of Making Public Spaces Better for the good of all citizens.

Cathy said that as the media ecosystem continues to evolve, organisations wanting to connect with consumers have to navigate an overwhelming number of channels, formats and technologies

“oOh! continues to invest in data, audience insights, content and creative to ensure our advertising partners in regional communities such as Newcastle, have a better understanding of their consumers, how to effectively target them and deliver a stronger return on marketing investment.

“Having worked in media and advertising for more than 30 years I’m looking forward to offering my insights on today’s complex media environment with the Newcastle Business Club and give an overview on the direction the industry is heading and showcasing why Out of Home is an effective and adaptable medium that can work for businesses of any size,” Cathy said.

President of the Newcastle Business Club, Jim Garis said marketing and advertising are key components to business success.

“We are delighted Cathy is coming to Newcastle to share her decades of expertise with our audience,” Jim said.

oOh!’s Newcastle Senior Business Manager, Cassandra Agnew said the Newcastle business community is bouncing back after two years of disruption.

“Cathy is perfectly positioned to bring her insights which will be framed in a regional context, to attendees.”


IMAGE | oOH!media’s CEO, Cathy O’Connor.


oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organisations, local councils and governments reach large and diverse public audiences.

The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, bars and universities.

Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand and had revenues of $504 million in 2021.

The company invests heavily in technology and is pioneering the use of sophisticated data techniques that enable clients to maximise their media spend through unrivalled and accurate audience targeting.

Find out more at oohmedia.com.au.

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