Tortoise & Hare CX Agency have recently appointed digital expert and academic, Martin Carlill as their Digital Lead.
Martin is a key hire for the Tortoise & Hare team, as the customer experience agency prepares for massive growth in 2023 following their re-brand in 2022.
Trusted customer advisor to Australian brands like Everyday Rewards, nib, Virgin and Qudos Bank, the appointment reflects Tortoise & Hare’s ongoing commitment to infusing digital excellence across their entire business.
He is the former Co-founder and Managing Director of Bespoke Agency (acquired by Overdose Digital in 2017) and brings over 24 years of digital experience to the team.
Martin said that he will be working closely with the strategic, brand and loyalty disciplines offered by the agency to drive digital projects for clients, build upon Tortoise & Hare’s existing digital credentials and further entrench the agency at the forefront of digital excellence.
“Tortoise & Hare is in the middle of an extremely promising growth period which has been a direct result of consistently delivering innovative and customer-focused initiatives for clients.” Martin said.
“With so much momentum behind this incredible team of experts, I’m looking to hit the ground running.”
Martin’s extensive experience spans both the UK and Australia, where he has delivered detailed strategies and commercially driven activations for both blue-chip brands and nimble start-ups.
Tortoise & Hare Director, Oliver Stewart says that Martin is an accomplished digital marketing educator and academic at RMIT, Charles Sturt University and General Assembly, and explains that his position on the cutting-edge of the ever-evolving digital landscape will be an invaluable asset to Tortoise & Hare clients.
“Martin is going to be a great cultural additional to the team and a digital powerhouse for the business,” Oliver said.
“But what really sets him apart is his expertise as a facilitator, mentor and coach in the rapidly transforming digital landscape.”
“We’re entering 2023 with so much momentum,” Tortoise & Hare Director, Angela Cobb said.
“Martin joins us at the perfect time as we bring on new clients and continue to deliver innovative digital solutions that keep our clients ahead of the game.”
