Local media training business, Media Training Matters, has established a new brand name to better align with its expanding communication skills training programs.
Now operating as Peak Presenting, the business is owned and run by experienced communication professionals Melinda Smith and Craig Eardley.
Melinda said the rebrand better fits the broader range of presentation skills and other communication skills it has been providing since establishing two years ago.
“We still provide media skills training and coaching for media spokespeople as well as marketing, public relations and corporate communications professionals who work with media,” Melinda said.
“There is strong demand for presentation skills training by current and emerging leaders as well as people in professional services.”
“We have also been providing other communications skills training in areas such as personal brand and profile raising as well as issues and crisis management.”
“Whichever program we deliver has the value add of participants being able to use the tips, tools and skills they gain in many areas of their professional and personal lives.”
Craig said the excellent feedback from clients and participants is due to the customisation and practicality of all workshops and coaching programs.
“Our media and presentation skills programs are a safe and supportive space for people to challenge themselves and have some fun.”
“We work with client’s learning and development and communication teams to customise each program to meet the objectives and skill levels of organisations and participants.”
“Our simple formula and practical tools and tips help people to quickly and effectively prepare for and deliver a media interview or presentation.”
“Presentations and media interviews are more effective when you are clear on your objective, audience and key messages. The more in control you feel, the more effective the delivery.”
“We also help people to know their style. Being authentic and having a conversation with an audience delivers better results,” Craig said.
The pair has recently delivered workshops to a diverse range of clients in sectors including local government, professional services businesses, education, not for profit groups, government agencies, manufacturing and mining.
Melinda is a former television journalist, news presenter, and radio broadcaster. She established and still runs her own strategic communication consultancy following a three-decade career working in the media, corporate communication and public relations.
Craig has almost 30 years’ experience in communication and public relations. After working for several Sydney and Hunter organisations in media, communication and community relations roles, he established his own communication consultancy 20 years ago.
IMAGE | Craig Eardley and Melinda Smith
