Business Conditions Survey reveals Hunter businesses are bouncing back

Business Conditions Survey reveals Hunter businesses are bouncing back

Business confidence across the Hunter region and NSW continued to improve across the December 2020 quarter based on the results of the latest Business Conditions Survey conducted by Business NSW.

Hunter Business Chamber CEO, Bob Hawes said NSW businesses shared through the survey that they were turning the corner following the ravages of the COVID-19 pandemic.

“The survey, conducted right across NSW, showed the NSW Business Confidence Index was positive for the first time since June 2018.”

Mr Hawes said that while much of the survey was completed prior to the Northern Beaches lockdown and subsequent hotspot restrictions, it clearly showed resilience and optimism among the business community in NSW.

“The positive response from business reinforces the approach the NSW Government has taken in regard to keeping businesses open where it is safe to do so and ensuring that regional areas unaffected by COVID breakouts are not subjected to blanket restrictions,” Bob said.

“However, there is still a lot of fragility in the business community and the first quarter of this calendar year will be crucial for many businesses as Government support packages are scaled down or wound up.”

Despite overall increases in confidence, 23 per cent of businesses indicated they were at a high risk of failure when supports such as JobKeeper, tax relief, interest waivers and other measures concluded.

“It’s going to be important to identify, target and maintain some government support mechanisms for particular industries and sectors as the recovery has not been equally felt across the entire regional economy,” Bob said.

“The Hunter region has been somewhat isolated from the economic roller coaster experienced in the border areas, but we are vulnerable to broader trends when large markets such as Sydney get nervous about travel and spending.”

IMAGE | Hunter businesses report that they are bouncing back from the COVID-19 pandemic.

Trending Articles

Advertise with us

Affordable and engaging advertising to a business community

Submit an article

Tell your story to the Hunter business community

Does your business need a little help with its marketing?

Marketing strategies