Carrington-based marketing agency, The Marketing GP has appointed a new Website Marketing Manager and Website Developer to meet increased demand for its web services.
Experienced Digital Project Manager with more than a decade and a half of experience in delivering results-focused marketing to Newcastle businesses and clients based nationally, Natalie Harvey has joined the team with a wealth of experience and knowledge.
Natalie is now leading The Marketing GP’s website team as Website Marketing Manager and has hit the ground running delivering powerful, SEO-friendly, and user-experience focused websites for clients.
Having worked in the agency environment previously, Natalie said she was drawn to the diverse range of sectors and clients that The Marketing GP works with and the fact the agency is a multi-solution provider that delivers on all aspects of a business’ marketing needs.
“After the Facebook media ban on news feeds in Australia earlier this year, more businesses are waking up to the importance of having an effective and up-to-date website that serves as their digital hub,” Natalie said.
“We’ve seen enormous growth in our website service delivery and as The Marketing GP is a full-service agency, we are able to complement their new site with the digital and traditional marketing services they need to lead within their industry.”
Joining Natalie is experienced Web Developer, Tanner Johnston who is a specialist in web design, cohesive user experience and responsive web development.
Founder and Chief Marketer, Holly Martin said strengthening their website team will allow The Marketing GP to continue its expansion of custom website offerings as well as its essential website service that provides an affordable solution for small businesses and start-ups.
“Unlike social media that can disconnect you from your community whenever they choose, your website is an asset you can actually own and control. That’s why it is vital that businesses get it right,” Holly said.
“The time that consumers spend online has significantly increased since the COVID-19 lockdown. It means more people are shopping online, using reviews to determine their next step about your services, and they’re searching for the right business and service that both caters to their needs and aligns with their values.
“A slow or poor user experience on your website or content that doesn’t fit into the customer’s journey that led them to your site can be deal breakers. It’s important that a business’ most valuable digital asset – a business website – is up to scratch and delivers on those needs.
“Business owners are coming to realise this and so we’ve seen a spike in demand for our website services. We’re proud to have welcomed Natalie and Tanner onboard to deliver website solutions that matter to their brand and their target audience,” Holly concluded.
Beyond its website services, The Marketing GP delivers a full-service strategic marketing offering to its clients focused around attracting, converting, and keeping customers.
IMAGE | Website Marketing Manager, Natalie Harvey, Website Developer, Tanner Johnston and Chief Marketer at The Marketing GP, Holly Martin (left-right).