What’s ON website launches to help drive Newcastle’s event economy

What’s ON website launches to help drive Newcastle’s event economy

A new website capturing everything happening across Newcastle has been launched by City of Newcastle to help locals and visitors make the most of the city’s entertainment options.

Inspired by popular What’s On websites in Melbourne and Sydney, What’s ON Newcastle is now the official home of all events across the city.

The website provides an easy to use one-stop-shop for locals and visitors with functionality to search for events according to category, date, accessibility, venue, or geographic location.

Newcastle Lord Mayor, Nuatali Nelmes said the website is one of the priority initiatives under City of Newcastle’s Destination Management Plan to create a more vibrant city that supports the arts and cultural sectors.

“Newcastle is an events city, and whether it’s live music, theatre, sports or cinema, there’s always something to do, no matter your interests,” Nuatali said.

“City of Newcastle’s Events Strategy has seen Newcastle continue to grow jobs and expand our visitor economy during the last six years.

“From 2015-2019, Newcastle’s visitor economy moved ahead in leaps and bounds, with a 62 per cent increase in domestic day-trippers and a 16 per cent increase in international travellers, while the value of the tourism economy expanded significantly to be worth $1.127 billion in the 12 months to March 2019.”

Deputy Lord Mayor Councillor, Declan Clausen, who is the Chair of City of Newcastle’s Strategy and Innovation Advisory Committee, said the events economy is an important local job creator.

“Ongoing investment in events and tourism is integral to building a thriving, diverse and robust economy, which is why we set out to develop a comprehensive Destination Management Plan, along with an updated Events Strategy,” Declan said.

“These strategic measures are designed to raise awareness of Newcastle and showcase the city’s unique strengths by attracting and developing signature events, as well as growing the business and conferencing events sector.”

City of Newcastle has also awarded the second round of the $20,000 Live Music Grants program, providing incentives of up to $500 per event to encourage 11 Newcastle venues to host live acts during April as part of a commitment to delivering the Live Music Strategy

Thirty live music events funded by the program are taking place between 9 and 20 April to coincide with other significant events across the city, including the World Surf League’s Rip Curl Newcastle Cup, Newcastle SailFest Regatta, Newcastle Seafood Festival, Women’s Rugby 7s, New Run and Newcastle Food Month.

Councillor Carol Duncan said live music events were being promoted on the What’s ON Newcastle website under the Locally Made and Played banner, making it the perfect integration of the City’s initiatives to support Newcastle’s live music, events and cultural sectors.

Visit whatson.newcastle.nsw.gov.au to check it out for yourself. You can also subscribe to the regular What’s ON Newcastle newsletter to receive the best events and updates direct to your inbox.

IMAGE |(Front) Newcastle Deputy Lord Mayor, Declan Clausen and Councillor, Carol Duncan with (rear left) Live Music Grant recipients Monique Humphreys and Kodi Twiner (who are organising the Prickly Pear event at The Base Health), Beach Burrito Company – Newcastle Venue Manager Henry Smale, and (rear right) Newcastle Seafood Festival organiser Lynne Hopson with Newcastle Fisherman’s Co-op General Manager Rob Gauta.

City of Newcastle

In 2030, Newcastle will be a smart, liveable and sustainable city.

Council developed and adopted a suite of strategic documents to guide delivery of Council's seven key strategic directions, outlined in the Newcastle 2030 Community Strategic Plan.

  •  A Connected City
  •  A Protected and Enhanced Environment
  •  Vibrant and Activated Public Places
  •  A Caring and Inclusive Community
  •  A Liveable and Distinctive Built Environment
  •  A Smart and Innovative City
  •  Open and Collaborative Leadership

This planning strategy has assisted in the delivery of a City Revitalisation Program that has encouraged a large investment in the City by both Government and private investors that are willing to prove that Newcastle is ready for change.   

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