With Australia being close to a recession, and customers making significant changes in the way they manage their money, it’s never been more important for brands to build an emotional connection with customers.
Tortoise & Hare CX Agency announced the launch of their free digital CX Playbook designed to empower Australian brands with practical, insight-based plans to enhance their CX and gain a competitive edge in the market.
The digital CX Playbook offers actionable strategies, informed by the latest industry insights, to help brands navigate the evolving landscape of customer expectations.
By focusing on practical applications and real-world examples, the playbook aims to bridge the gap between theory and execution, providing brands with the tools they need to deliver exceptional customer experiences.
Director of Tortoise & Hare CX Agency, Angela Cobb said the CX Playbook is dedicated to providing brands with information from the experts in one place, providing them strategies to succeed without doing the hard work of research.
“Customer experience is the new battleground for brands, and our digital playbook is designed to arm Australian businesses with the strategies they need to win,” she said.
“We’ve distilled our decade of experience into a resource that is both comprehensive and easy to implement, ensuring that brands can quickly adapt and thrive.”
This launch coincides with a significant milestone for Tortoise & Hare CX Agency – the celebration of their 10th anniversary.
Over the past decade, the agency has consistently driven growth and innovation in the CX space, earning a reputation for excellence and a track record of successful partnerships with Australian brands.
The CX Playbook features 10 CX Truths, a result of decades of experience and insights, which aim to provide a benchmark for brands seeking to improve their customer’s experience.
Managing Director of Tortoise & Hare CX Agency, Nicholas Wonders said 10 years is a great feat for their team and that this CX Playbook is a testament to the expertise they’ve acquired along the way.
“Reaching our 10-year mark is a testament to the dedication and expertise of our team,” he said.
“We’re incredibly proud of the momentum we’ve built and the positive impact we’ve had on our clients’ businesses.”
Director of Tortoise & Hare CX Agency, Oliver Stewart added that no matter the size of your business, there is great benefit from focusing on the customer experience. Which is why they wanted to develop a playbook to help along the way.
“We believe that every brand, regardless of size or industry, can benefit from a strong customer experience strategy,” Oliver said.
“We’re experts in this field and want our Playbook to be a tool to guide CX innovation for brands. Often the hardest part is knowing where to start and we hope this playbook helps to tackle that.”
To download the free digital CX Playbook, visit Tortoise & Hare CX Agency’s website.
IMAGE | CX Playbook mock ups.
