Together Not Alone launches to promote positivity in the Hunter amidst COVID-19

Together Not Alone launches to promote positivity in the Hunter amidst COVID-19

Together Not Alone, an initiative started by Out of the Square, has launched to help deliver a level of positivity to the region in a time of crisis and uncertainty.

The project is partnered with the Newcastle Herald and Greater Bank, who have helped turn this idea into a reality.

The initiative has been kicked off with an original anthem style song, accompanied by a video which displays the city and the new ways we are living and sharing.

Together not Alone from Out Of The Square Media.

The project aims to touch on moments we have survived as a city, to current acts of kindness and hope. Together Not Alone will be made up of a series of stories over the coming weeks that explore the areas of:

  • Kindness
  • Innovation
  • Creativity
  • Celebration
  • Mindfulness

Out of the Square’s Managing Director, Marty Adnum, said he had this idea brewing for a little while and felt it was time to bring some positivity to the region in some way during this time.

“I had this in mind for a couple of weeks, after creating for Business. I felt there was a need for an additional holistic community piece. The next months are not going to be easy at all, but if we rally together, we will be able to support each other through this,” Marty said.

“Its important people know, even though they are at home, they are not alone. The idea and lyrics came to me pretty early on, but if it wasn’t for the incredible creative support and guidance around me this would have never reached its full potential.”

Out of the Square brought the concept to the Newcastle Herald to partner on, to ensure the initiative reached as many people as possible.

This was well received as it married with other initiatives they had in place to support local businesses.

Newcastle Herald Editor, Heath Harrison, said The Herald has always had a strong community focus.

He explained that it is a privilege to support an initiative, such as Together Not Alone, that highlights community stories and positivity.

“As the voice of the Hunter, the Newcastle Herald has been telling the stories of this region for more than 140 years. We shine a light on local issues, we celebrate the local wins, we commiserate the local losses and we champion local causes, particularly in tough times,” he said.

“We’re pleased to be part of this campaign to help our community. Side by side, we can get through this together.”

Greater Bank also seemed a natural fit as a supporter, given their passion for the region and ongoing desire to help those in need.

Head of Marketing and Customer Experience at the Greater Bank, Matthew Hingston, said their commitment to the region and helping in any way drew them to the cause.

“At Greater Bank we are committed to supporting the communities that support us. We are proud to support this project highlighting those in the community that are adapting to these uncertain times by bringing their innovation and ingenuity to the fore to help the region,” he said.

The video which you see above was produced in collaboration with Allon Silove of Studio B and features local talents Marty Worrall and Rachelle Schmidt Adnum (on vocals).

IMAGE | The brains behind the Together Not Alone initiative, Marty Adnum.

LIGHTBOX | Out Of The Square

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