Carrington based marketing agency, The Marketing GP, has been announced a business champion alongside just nine other businesses from across the nation for Business Australia’s Together in Business program – the only Hunter-based organisation in the ten.

200 businesses across Australia were nominated for the program, which recognises innovation and resilience during what has been and continues to be a challenging business climate.

The Together in Business program was designed to showcase businesses across all sectors that are not only surviving but thriving over 2020.

A gruelling judging process followed by a people’s choice decider involving thousands of votes led to the selection of the Top 10 Business Champions.

The other business champions for 2020 included tourism, skincare, and organic or locally sourced food organisations.

Chief Marketer and Founder of The Marketing GP, Holly Martin said whilst 2020 has been tough, the business has propelled forward and is stronger than ever.

“Like for every other business owner, the biggest challenge this year has been the uncertainty and the fear that comes with that,” Holly said.

“What it meant for us is that we needed to be open with one another and also make changes to the way we do things, such as diversifying our services.

“We focused on our culture and overdelivering for our clients during a time that they needed that business and marketing support. As a result, we’ve grown our client base and welcomed four new people to our team during this year alone.”

Business Australia’s mission through the program is to share the stories of entrepreneurship, determination, and resilience of businesses, like The Marketing GP, who have come out stronger despite the adversity of 2020.

Holly said the team at The Marketing GP has never focused on putting their hand up for awards or recognition, so it was a surprise to be announced in the Top 10 Business Champions.

“It was nice to be acknowledged amongst other fantastic businesses for the work the team has done this year in supporting our clients through the challenges they’ve faced,” Holly said.

“We know that marketing your business during times like this, when your competitors may be focused elsewhere, can give you the front foot over the long term. Some of our clients have actually had to redirect their marketing strategies into brand awareness because they have grown so significantly over the past year and are looking to expand their team before they can continue to increase their sales.

“We’re looking forward to 2021 and helping our clients and new clients to move forward with their businesses without fear,” Holly concluded.

IMAGE | The team of marketing general practitioners at The Marketing GP.