Rarekind expands operations to Queensland with new acquisition

Rarekind expands operations to Queensland with new acquisition

Locally based HR and recruitment organisation, Rarekind are expanding into Queensland with the acquisition of Brisbane-based Edge Personnel.

Managing Director, Geoff Crews said Rarekind does HR and recruitment differently, by focusing on business culture and partnerships rather than the traditional commission-based model, a philosophy shared by the newly acquired Edge Personnel.

“At Rarekind, we think the core characteristics of a great agency are intelligence, particularly emotional and business intelligence, an investigative mind and attention to detail and we are looking forward to bringing our unique approach to both employers and job seekers in Brisbane,” Geoff said.

“Edge Personnel has the local market knowledge and existing relationships which will be invaluable as we establish ourselves in southeast Queensland.

“These strengths are brought to life in a loyal hardworking consulting team who share our Rarekind values and ambitions, and we are looking forward to welcoming them.”

Rarekind has moved far beyond the early recruitment era of high-volume cold calls, high consultant turnover, and low-salary high-commission remuneration – and want to help lead wholesale change in the industry.

“We are led and structured to attract and retain professional career consultants who are invested in long-term client outcomes rather than short-term monthly commission cheques. We develop time-proven cultural and people insights to provide better advice and placements.”

“For employers, we bring a full-service recruitment and HR consulting service to the market providing easy access to diverse niche specialists and whole-of-business cultural advantage.

“Jobseekers, with broad skill sets who feel narrowly pigeon-holed by niche agencies, will benefit from the more comprehensive exposure to multi-disciplined consultants and employers,” Geoff said.

IMAGE | Founding Director of Edge Personnel, Craig Batchelor with Managing Director of Rarekind, Geoff Crews (left-right).


Rarekind believe there is no limit to how good work can be. They create life-changing work experiences. They celebrate unique people and build up better culture for businesses. They want people to be their very best selves in the workplace, and they work relentlessly to make that happen.

Just because Rarekind have a fresh perspective, doesn’t mean they’re new. In fact, they’ve been in the game a long time – so they’ve got the creds, and the experience, to back up what they say.
Rarekind’s 50 years of finding extraordinary people means they know exactly what to look for.

Their unique combination of recruitment and HR expertise means they see the whole picture. And their approach to people and culture means they build more durable teams, empowering you to enjoy what you do as much as they do

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