Experienced Business Advisory Expert, Chad Russell has taken on the role of Director in PKF Sydney and Newcastle’s Business Advisory team.

Chad’s appointment comes after celebrating his 20-year anniversary with the firm.

Owning and running a business is not easy and it’s something that Chad has spent many years understanding, so that he can help his clients – business owners – achieve their goals.

It is prudent that he now joins PKF as a Director, expanding his ownership into the Business Advisory team.

With more than 20 years of experience working as a Strategic Business Adviser and Accountant, Chad has learnt that his focus needs to be on more than the accounting and tax, and rather on the business and wellbeing of clients.

“I have learnt a lot in my time at PKF, switching to a more commercial side of advisory throughout the years,” he said.

“I enjoy helping to grow and advise business in its many forms and help them on their path, whatever that may be.

“I like to be that sounding board for my clients and team, allowing them to place trust in me to help reach their goals and be accessible along the way.”

Business Advisory Leader at PKF, Andrew Beattie welcomed Chad into his new position, Saying he is a great fit to lead the team and provide the best direction for current and future clients.

“One of the most important qualities in this industry is having the capability to form a relationship with clients both on a professional and personal level and Chad embodies this as a leader every day,” Andrew said.

“His passion and empathy for his clients is an admirable quality and is what makes him a valuable asset to the PKF team.”

PKF is a Top 10 accounting and business advisory firm and has recently been named as a finalist of the Client Choice Awards 2021, Best Accounting and Consulting Services Firm ($50-$200m revenue) category.

PKF Australia Chairman and Newcastle/Sydney Managing Director, Steve Meyn said their team’s goal is to provide a second-to-none experience when it comes to business advice and concerns.

“At PKF we pride ourselves on delivering only the best service and advice to our clients and strive to create and build meaningful and strong relationships that transcend the day-to-day business work,” he said.

As a National firm, PKF utilise their extensive network of professionals but set out to ensure

they keep a local mindset when working with clients.

IMAGE | Newly appointed Director at PKF, Chad Russell, and Business Advisory Leader, Andrew Beattie (left-right).