Hunter creativity to tackle global problems

Hunter creativity to tackle global problems

Newcastle engineering, environmental and technical services company Emergent Group has appointed systems engineering specialist Simon Bull as its first Principal Engineer – Ideation.

The new role was created in response to the transition to renewable energy and cleaner technologies and the challenges resulting from this shift being faced by Australian businesses.

Executive Chairman of Emergent Group, Larry Platt describes the new role as having to understand the challenges brought to them by clients at a whole new level.

“By delving deeply into the problem and then consulting widely, we will increase our chances of coming up with creative solutions,” Larry said.

Simon will be working across the breadth of Emergent Group’s companies to develop new services in emerging areas such as clean technology, defence and agriculture. He hopes to be able to identify novel approaches to clients’ challenges and offer them solutions they will not find elsewhere.

Simon’s experience spans many years in diverse areas including defence, rail transport and electric vehicles. Early in his career he worked on the Martin Jetpack, an experimental single-person aircraft.

“From my early days as a mechanical engineer working on the Martin jetpack, I’ve been fascinated with difficult and complex engineering problems and love the process of figuring out novel solutions,” Simon said.

Simon is passionate about Australian know-how and manufacturing complex technology. He believes that to stay ahead of the pack they must diversify the type of work Emergent Group’s companies do.

“I’m already on the look-out for exciting new opportunities for us to tackle,” Simon said.

In addition to recruiting Simon to the Ideation role, Emergent Group company Advitech has recently appointed two senior managers to head up the Environmental and Sustainability areas of the consultancy.

Craig Wellings, a scientist majoring in chemistry and physical geography, brings a wealth of environmental consulting experience to his new role as Manager – Environment. He will work with clients on their site remediation and other aspects of environmental management, planning and compliance.

Abby Yates has been appointed as Advitech’s new Manager – Sustainability. She has spent over 13 years working in the UK and Europe in engineering and scientific service delivery projects for the energy sector at Mitsubishi Power Europe. Her work took her to Europe, the middle east, and Africa.

Abby will work with clients on their sustainability and ESG strategies. Abby was recruited as a result of Emergent Group’s recent Network Effect campaign, which called on the broader public to help the company find the best people to join their team.


IMAGE | Principal Engineer – Ideation, Simon Bull; Manager – Sustainability, Abby Yates; and Manager – Environment, Craig Wellings (L-R).

Emergent Group

Emergent Group – formerly The Advitech Group – is a group of specialised engineering and technical sciences companies collaborating to deliver innovative solutions.

Emergent Group brings together a strategic blend of technical and science expertise and commercial acumen to give businesses and government the advantage they need.

We have the skills, experience, connections, and agility to deliver innovative solutions to complex challenges across a range of sectors including resources, manufacturing, agriculture, transport, and defence.

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