Engineroom Design Co. has taken home two gold and silver trophies at this year’s ANZ Transform Awards for their recent Corporate Brand Redesign.
The Transform Awards celebrates the best in Branding Design and Strategy across Australia and New Zealand and is held annually with some of the biggest creative agencies in the country competing to take home the Gold for their work in each category.
Engineroom received gold for Cubitt’s Granny Flats and Home Extensions in the Best implementation of a Brand Development Project category; silver for Cubitt’s Granny Flats and Home Extensions in the Best Brand Evolution for a Business category; silver for Cubitt’s Granny Flats and Home Extensions in the Best Visual Identity from the Property, Construction and Facilities Management Sector; and gold for the Supply Chain and Logistics Association of Australia in the Best Visual Identity from the Transport and Logistics Sector.
The Hunter agency has been delivering strategic and creative corporate branding and packaging design for almost 20 years for clients all over the country.
This isn’t their first win at these awards, with their packaging design for health food brand Bondi Organics winning them a bronze award at last year’s ceremony.
The team worked closely with the Cubitt’s team to help bring their vision for the family-owned brand to life and consistently roll it out across their four locations, print and digital collateral, vehicle fleet, signage and website.
Managing Director of Cubitt’s Granny Flats and Home Extensions, Kate Cubitt said it was a joy to see the brand development work unfolding.
“As a residential builder moving from a family owned and designed brand concept to a collective brand and design package which reflected our heritage and values, we could not have been happier with the work produced by Engineroom Design,” Kate said.
“Our collaboration with the Engineroom team’s executives and creatives was harmonious, respectful and creatively expansive.”
One judge, who deemed this project a category standout, described the design as simple, thoughtful, and a consistently executed system.
“One thing that is clear here is the collaboration between the agency and the organisation, which contributes to the successful outcome,” one judge said.
The Supply Chain and Logistics Association of Australia (SCLAA) rebrand began with a deep dive into their brand strategy to reposition the association and bring the brand in-line with its goals and core values.
Chair of the Supply Chain and Logistics Association of Australia, Sue Tomic said the new brand aligns with their core goals and values.
“SCLAA’s new brand identity is an exciting step towards bringing the brand in-line with the Associations goals and core values and ensuring that everything we do for our members aligns with this vision,” Sue said.
Other judges commented on the “great” new logo, as well as the “bold and contemporary” general design.
“Very clear identification of the challenge, the strategy made sense and it linked clearly to the creative execution which was clean and fresh,” a judge said.
It’s an achievement for the local agency to be recognised and compete against the best Advertising and Design agencies throughout Australia and New Zealand and shows us the talent and expertise of the Newcastle Creative industry.
IMAGE | Engineroom Design Co. has taken home two gold and two silver trophies at this year’s ANZ Transform Awards
