The Shoaly Collective, including Port Stephens Paddle Sports, Shoal Bay Newsagency, The Café, Port Stephens Community Arts Centre, Ramada Resort Shoal Bay, and the Shoal Bay Country Club, recently pitched their plans to transform Shoal Bay into a vibrant family-friendly destination.

Port Stephens Paddle Sports owner, Michael Hogg, presented on behalf of The Shoaly Collective at the NSW Government 2024 Uptown Accelerator District Showcase in Sydney earlier this month.

“The Shoaly Collective is keen to expand the area’s entertainment beyond the pubs and bars to be more inclusive to families and visitors,” Michael said.

“Our vision is to extend the offerings of Shoal Bay into the evening, and give it life,” Michael added.

“We want to expand and create opportunities for activities on the foreshore that will attract a variety of people to spend time and visit some of the nearby restaurants,” he said.

The NSW Government is committing $5.5 million in funding for Round 3 of the Uptown Grant Program, with applications set to open in December 2024.

Mayor Leah Anderson said this is a wonderful opportunity for the Shoaly Collective to fast-track their ideas into reality.

“It’s exciting to see new ideas emerge from our business community to help build visitation in the off-peak periods and create a vibrant atmosphere for locals to enjoy,” Mayor Anderson said.

“By working together and hopefully with the support of the Uptown Grant Program, the Shoaly Collective will be instrumental in shaping the narratives and experiences to draw visitors from near and far, time and again.

“The upcoming Shoal Bay Food & Wine Festival on 30 November is an opportunity for Council to test something new in Shoal Bay, in line with the vision of the Shoaly Collective – while also celebrating local businesses and suppliers,” Mayor Anderson added.

IMAGE | The Shoaly Collective at the 2024 Uptown Accelerator District Showcase recently