Unless you are extremely lucky, every business has competitors to consider as part of their wider business strategy.
Finding a way to gain that unique selling proposition (USP) can often mean the difference between success and failure.
We have found that Hunter businesses that strive to meet internally recognised standards find that their USP is driven by that journey and provides new and innovative ways to set themselves apart from their competitors.
The International Organization for Standardization (ISO) is a worldwide independent membership organisation that develops standards for organisations to become accredited to.
It is not an easy process and nor should it be.
These standards set a high bar for organisations to strive to meet and exceed.
Whilst ISO has more than 19,500 standards there are a few of well-recognised ones that cover quality management, WHS and environmental management. Gaining certification to these standards is extremely beneficial from a business and marketing perspective.
Internally, implementing the requirements to gain certification to ISO can lead to efficiencies, cost savings, increased customer satisfaction and better system integration.
These are all things that can drive your marketing efforts in relation to your USP to distinguish you as different from ‚Äì and better than ‚Äì your competitors!
There is a lot of buzz locally around standards at the moment as the ISO have recently released updated standards for two of their most popular categories ‚Äì quality management and environmental management. These updates are to reflect changes in the marketplace and to keep the requirements as current and relevant as possible.
If you’d like to know more about the changes to ISO and how you can gain accreditation, please feel free to give me a call.
Adam McDean is the Managing Director of BusinessBasics Australia, a progressive, forward-thinking business consultancy firm, specialising in Business Management Systems and services to organisations of all sizes, with a specialty in small-to-medium sized enterprises (SMEs).
Their unique, simple approach to business management has helped many organisations in the Hunter and across Australia.