Robinson Property has been awarded the number one prize as Australia’s leading real estate sales office in a national list of top performing real estate brands.
Robinson Property secured first position in the Real Estate Business (REB) Top 50 Sales Offices 2018 ranking.
The list grades real estate sales offices across Australia according to a range of metrics, including efficiency, conversion ratios, number of sales and sales volume.
Robinson’s General Manager, Matt Waddell said 2018 marks the third year in a row that the business has won the first prize.
“We were excited the first year, humbled the second – and this year we are simply proud as punch,” Matt said.
“The prize recognises results and efficiency. The team at Robinson, a family business with three generations of proud local ownership, have worked together to list and sell the most properties, at a total dollar value and with an efficiency rating of sales people to staff ratio that has out-ranked all other real estate agencies in Australia.”
The REB Top 50 Sales Offices 2018 ranking is an initiative of the industry resource Real Estate Business.
“The REB Top 50 Sales Offices 2018 is the preeminent ranking of real estate sales offices in Australia,” said Tim Neary, Editor for REB.
“It tells of a group of sales offices separating themselves from the pack by being true business leaders in the industry — in the face of some seriously challenging headwinds.”
Matt agrees the industry is going through some challenges.
“We are very proud of what we’ve achieved. We also recognise we have more work ahead in terms of battling the perception of an industry that is ranked just above that of a used car sales person and below politicians in terms of trust,” Matt said.
“We are not the fast-talking, dazzling agents you may associate with the industry; we are hardworking and efficient.”
Robinson Property repositioned their brand in the past year around the mantra of always Welcoming Better.
“Welcome better is our ethos. It sets the bar and it’s great to see our strive for excellence is producing great outcomes for our clients,” Matt said
PRDnationwide Newcastle & Lake Macquarie was also listed amongst the top 50.
IMAGE | The Robinson team are celebrating the third year in a row as Australia’s leading real estate sales office.