Destination Port Stephens (DPS) is launching two new business events guides to draw more high-yielding corporate visitors from around the world, particularly China, to Port Stephens.
The guides will be accompanied by a new take on the destination’s brand, defined by a new slogan – Unconventional Port Stephens.
The two new guides, a Meeting and Incentive Planner’s Guide and a Venue and Supplier’s Reference Guide, are being released at the Asia-Pacific Incentives and Meetings Expo (AIME).
AIME is a major business events expo held in Melbourne over 20-22 February that draws 4,800 industry decision-makers from across the Asia-Pacific region.
DPS will also use its two new guides at other business events shows throughout the year and has forwarded them to 500 key, corporate event planners across Australia, New Zealand and Asia.
DPS Business Development Manager, Rebecca Morley, said the new guides and brand slogan are designed to highlight how Port Stephens is “easy on the eye, easy on the budget, easy to get to and easy to work with.”
“We want companies to see that you can successfully mix business with pleasure in Port Stephens,” Rebecca said.
“A key focus will be attracting more incentive business from Asian markets, like China, India and Taiwan, where large numbers of high-performing employees are regularly rewarded with overseas holidays.
“The arrival of 3,000 Chinese Amway incentive delegates to Port Stephens last month showed we have prized scenery and experiences that can draw more of this high-yielding business here, with the region enjoying the economic benefits.”
Rebecca said Newcastle Airport, located 25 minutes from Port Stephens and being NSW’s second-busiest airport, was a key asset to the incentive travel push, with direct flights by mainstream airlines to Brisbane, Melbourne, Gold Coast, Canberra and also Sydney.
A record 1.2 million passengers used the airport in 2016 – 5.5% up on 2015.
The new meeting and incentive guides to Port Stephens showcase venues across the region that can accommodate up to 500 delegates and incorporate experiences that corporate visitors can enjoy year-round, such as dolphin watching, sandboarding, dune quad biking, parasailing, golf, stand-up paddleboarding, hiking, seafood sunset cruises and yoga on the beach.
Local suppliers, including caterers, AV professionals and event managers, are also highlighted.
A range of tourism operators in Port Stephens have partnered with Destination Port Stephens in the campaign to draw more business events and incentive travellers to the region. These include Newcastle Airport, Fly Pelican, Moonshadow TQC Cruises, Sand Dune Adventures, The Anchorage, Imagine Cruises, Quad Bike King, Fighter World, Port Stephens Paddlesports and Port Stephens Beachside Holiday Parks.
Destination Port Stephens will be representing these partners at the AIME event in Melbourne over February 20-22.