Melinda Smith and Darrell Croker have joined the team at Hunter-based communication consultancy Purser Corporate Communication (PCC).
PCC was established in 1984 and specialises in the development and management of integrated communication and public affairs strategies.
The organisation, which employs seven public relations experts, writers and support staff, works with clients in the education, mining, charity, legal, finance, construction and professional services sectors.
Managing Director, Meg Purser said that Melinda and Darrell would add great value to the work PCC provides to its clients.
Melinda is one of the region’s most accomplished journalists and communication professionals with more than three decades’ experience.
Well-known as a journalist and newsreader at NBN News, Melinda brings a wealth of experience in corporate affairs and the management of strategic community welfare partnerships.
Following her time at NBN she gained a Master of Business (Distinction) and for the past five years has managed Corporate Affairs/Communication for Hunter Valley Training Company specialising in strategic communications, brand development and stakeholder engagement. She is a professional master of ceremonies, conference facilitator and is a non-executive director of The Maitland Mutual Building Society.
Darrell Croker is a highly experienced journalist and communication specialist. His move into corporate communication followed a near 30-year journalism career in the media that began in 1984 with a graduate cadetship at the news agency AAP Reuters. He has strong networks across media, the corporate sector, industry and government.
Darrell has a Bachelor of Arts Honours and Master of Arts in Australian literature from the University of Sydney, where he also had a successful rugby playing and coaching career. Born and raised in the New England Tablelands, Darrell attended one of the few central schools that continued to Year 12. His book We Play It Hard Around Here is as much semi-autobiography as it is the history of Walcha cricket.
Purser Corporate Communication specialises in strategic communication and offers a range of professional services including media relations, issue management, community liaison and event management.