Newcastle communications agency Enigma has launched Animals Asia’s latest global campaign ‚Äì ‘let a bear sh!t in the woods’.
The campaign has attracted the support of a raft of international celebrities including popular TV personality and English actor Ricky Gervais, Vampire Diaries star Ian Somerhalder and Twilight stars Nikki Reed and Kellan Lutz.
The campaign highlights the plight of around 10,000 moon bears currently confined to horrific cages on bear bile farms throughout Asia and unable to run wild as nature intended.
Enigma’s Group Creative Director Brian Daly said Enigma has been involved in animal welfare issues for many years.
“We’ve worked with RSPCA Australia on a number of campaigns for nearly 10 years now,” Brian said.
“Our challenge with this campaign was to raise awareness of the bear bile farming issue and then link Animals Asia as the solution to the problem. Our goal was to come up with something that caught people’s attention and had some shareability.”
“Australian’s are more focused on whales, live export, native fauna ‚Äì things that we are directly in contact with, so we realised that one of the most common ways people think of bears is when using the phrase ‚Äì does a bear shit in the woods?”
Animals Asia founder Jill Robinson said they need edto catch the eye of people everywhere to help widen this campaign and allow bears to live in the wild as nature planned.
“It’s a bit cheeky but, behind the humour, the campaign highlights the painful and pitiful existence of thousands of bears on farms compared with how they should be enjoying life ‚Äì in the wild,” Jill said.
There are four ways supporters can take the pledge, online, via social media using the hashtags #ShitInTheWoods and #AnimalsAsia, by buying and wearing the campaign t-shirt and by creating a video.