Two well-known local businessmen have joined forces to create and launch Merchant Business Brokers, a Newcastle-based business brokerage.
Leading business brokers and founders, Shane Fox and Ian Jones, realised they had a similar approach to the delivery of their services – a high level of commitment to their clients and the experience to deliver the best outcomes for people buying or selling a business – and felt that it was a natural transition to launch their own firm.
Merchant has already established what they view as their key point-of-difference, by investing heavily in a highly advanced and innovative technology platform used by major institutions in other sectors, to provide a superior level of connection between buyers and sellers.
Co-founder Ian Jones said that connectivity, credibility and the deliverability of outstanding client outcomes is the key to success for any business and as a leading professional business brokerage they invest the time, energy and resources needed to deliver the best possible outcome for people looking to buy or sell a business.
“We build our business one relationship at a time and we work closely with leaders and innovators in business and technology to create better ways of delivering clients with better outcomes,” Ian said. “A perfect example, is the way we worked with a software development firm to further develop a great piece of technology to create an industry leading business broking platform. This is transformational in the way it allows us to more efficiently connect buyers with sellers. It also allows other brokers to connect with each other, therefore giving sellers access to a larger pool of local and international buyers” Ian said.
The Merchant team say that they understand that buyers and sellers want different things – sellers want to maintain confidentiality throughout the selling process and they want to sell their business in a timely manner and for the highest possible price, while buyers want to find their perfect business and not waste their time looking for businesses that aren’t suitable.
Co-founder Shane Fox said that Merchant wants to ensure that the owners of businesses get more enquiries, so they have implemented a multi-faceted marketing approach including database management, business specific websites, targeted marketing and collaborating with other Brokers from around Australia.
“We’ll only take on a listing if it is the right thing to do – meaning we must believe that we can sell it at a reasonable price and maintain a value proposition for the buyer,” Shane said. “We are a relationship based business thriving on referrals and word of mouth recommendations. Therefore our mandate is to ensure all parties in the transaction realise that our passion, commitment and sincerity are why deals get done professionally.”
Merchant Business Brokers is a member of the Australian Institute of Business brokers (AIBB) the National governing body for their industry and also part of the Business Broker Network of Australia (BBNA). The team are multi award-winners, with a well-established network and database that extends beyond the Hunter to markets across Australia.
IMAGE | Ian Jones and Shane Fox