As Hunter businesses adapt to changes in the global economy, a new marketing model is proving effective in helping businesses adjust and take advantage of the growing opportunities available to them.
Jacqui Daley, the Founder of Newcastle-based company, The Measured Marketer (TMM), believes the start of a new year is the best time for businesses to look at their marketing needs and make the most of the wide array of digital marketing solutions available.
TMM is helping Newcastle businesses adopt digitally-focused marketing strategies, giving companies access to an experienced Chief Marketing Officer and team of marketing experts,without having to carry the usual financial burden or headache of employing someone in a full-time capacity.
This outsourced partnership model provides companies with sort-after strategic marketing advice, as well as help with the day-to-day delivery of marketing tactics across websites, social media, email marketing, campaigns and events.
The company’s bold strategy has had a strong initial reception. TMM is now working for businesses across multiple fields, including higher education, property, retail, consulting services, training and development, event hire, employment, and a number of other industries. It has grown dramatically since its foundation nearly two years’ ago in the spare room of Founder, Jacqui Daley’s house.
The company now employs seven people and has recently moved from its shared co-working space to an office in King Street, with plans for further growth in the pipeline. A celebration event for TMM clients was held in the new space in January, marking the start of prosperous new year for TMM and the companies it services.
Jacqui said she began the business after leaving her position as the Chief Marketing Officer at the University of Newcastle.
“The Measured Marketer provides everything that a client needs from their marketing advisor,” Jacqui said.
“Digital Marketing can be overwhelming, but clients know they need to play in the space. We understand what the client wants – and ensure that the offering is simple and accessible. We’re about providing objectivity; assessing the current situation and future opportunities in a measured and realistic manner, and we’re about producing positive and tangible results.
“We value communication and accountability, reporting back to the client on a monthly basis about how everything is tracking. Going into a new year is an opportune time for businesses to look at where they are at with their marketing approach, and consider whether this style of approach could work for them.”
TMM’s newest client is Moly-Cop (Commonwealth Steel Company Pty Ltd), who will be celebrating their 100-year anniversary in 2018. TMM also has a close relationship with the Australian Government’s Entrepreneur’s Programme, which further strengthens the advice provided to businesses in advanced manufacturing, and related industries; including engineering services and information technology.
The next step for Jacqui is to launch a virtual Chief Marketing Officer (CMO) service, using advances in technology to take the TMM approach anywhere it is needed. This new offering will increase the availability of world-class marketing services to businesses in rural Australia and help to make digital marketing support available to start-ups and large corporations alike.
“The field is unrecognisable now to even five years ago, thanks to advances in digital innovations. As marketeers, we need to constantly be at the forefront of this technologyand make sure that our clients are reaping the benefits. A virtual CMO function will give clients everywhere – whether they are in Cooks Hill or Dubai – real time access to expert advice, whenever they need it,” Jacqui said.