Greater Bank, Australia’s Customer-Owned Bank of the Year (Money Magazine, 2020) has re-signed Out of the Square (OOTS) as their Creative Agency for an additional three-years, solidifying their successful six-year relationship.
OOTS Managing Director, Marty Adnum, recognised the synergies between the two companies saying that over the six years, both organisations have evolved, learnt, and grown together.
“We share common values, an appreciation of people and the region in which we live and contribute to,” Marty said.
“From an OOTS perspective – we can honestly say Greater Bank is a client. who simply gets it, they offer open transparent collaboration, enjoy healthy creative discussions and put people first.”
The re-signing of the relationship falls in Greater Banks 75th year of business and has yielded strong results and increased market positioning based on alignment to brand strategy.
Tactical product campaigns and ongoing proactive work has assisted growing opportunities within the market.
OOTS has also collaborated with Greater Bank’s marketing team to help establish and promote the work of the Greater Charitable Foundation and their community partners, with recent focus on the support Greater Bank has given their partners during the COVID pandemic.
Head of Marketing and Customer Experience at Greater Bank, Matthew Hingston, said that OOTS have been the perfect Creative Agency to help them navigate business over the last six years, and that the team are excited to continue this creative relationship.
“OOTS has consistently proven themselves. From customer acquisition and retention to proactive work capitalising on market shifts, they deliver time and again and are a strong seamless extension of our internal marketing team,” Matthew said.
“The quality of their work and delivery speed are an important part of the success we share.
Marty said that despite their long-term relationship with Greater Bank, they aren’t taking any chances, and plan to continue delivering excellence for their team.
“Although we have six years of experience under our belt with Greater Bank, nothing can be taken for granted, I think the current economic situation has shown that.
“The next year years (and beyond) will need all organisations to be nimble, proactive and customer focused. Something we know both OOTS and Greater Bank have in their DNA,” Marty concluded.
OOTS were responsible for Greater Banks’s rebrand from building society to custom-owned bank in 2016 and have helped establish their new brand positioning.
IMAGE |Managing Director of OOTS, Marty Adnum, Head of Marketing and Customer Experience at Greater Bank, Matt Hingston and Executive Manager at OOTS, Rob Vincent, Marketing Communications Manager at Greater Bank, Garry Hazell (left-right).