As the ecommerce industry booms, with over $1.5 trillion goods and services snapped up by shoppers on desktop computers, tablets and smartphones, industry-leading digital marketing agency Gorilla 360, established by two Novocastrians, is booming too.
With local, national and international clients on the books, Gorilla 360’s team has grown by 250 per cent in just two years and their online publication, Ecommerce Jungle Gym, has cemented itself as one of Australia’s most popular e-marketing go-to-guides for businesses.
Gorilla 360 Founding Director, Scott Evans, said ecommerce had experienced massive, rapid and consistent change since he and business partner Nathan Manning, first launched the agency in 2009, initially specialising in search engine optimisation (SEO) ‚Äì making websites attractive to Google so clients rank at the top of the page when people search for the products or services the business sells.
“These days pretty much anyone can set up a fully functional online store in less than an hour,” Scott said.
“The barriers to entry have been virtually eliminated and, in turn, new businesses, entrepreneurs and services have hit the market in quick succession and the online space has become more competitive than ever ‚Äì it can be a dense jungle out there without a native to guide you through the habitat.”
“A few years ago SEO was all we did and, while we’re still all about making sure our clients are the top bananas found ahead of their competitors in search results, we help businesses improve the revenue from their online presence to grow their bottom line.”
“We recently rebranded from Gorilla SEO to Gorilla 360 to better reflect the evolving nature of digital marketing, our holistic approach to ecommerce and the associated strategic integrated online marketing support we provide.”
As well as rebranding, Gorilla 360 has recently opened a new office in Sydney, to cater for their expanding customer base.
“We’re proud to have built our business from our Head Office in Newcastle, but in the last 18 months we’ve experienced considerable growth, and with our growing national and international customer base, expanding our tribe and securing some jungle turf in Sydney was the logical next step,” Mr Evans continued.
Image | Nathan Manning and Scott Evans