Out-ranking some of Australia's best known charities to be named among the nation's top five fundraisers, Newcastle-based Compassion Australia has proved that you can't beat real relationships.
Compassion Australia is one of Australia's top five charity fundraisers, according to a ranking revealed at the Fundraising Institute Australia's annual conference in Melbourne recently.
Based on research by Pareto Fundraising, child development organisation Compassion Australia comes in at number four on the list of the nation's top fundraisers, behind World Vision, Salvation Army Eastern and Salvation Army Southern. Australian Red Cross rounds out the top five.
Pareto's Co-founder Sean Triner has described Compassion Australia as the “dark horse” of the fundraising top five. Though Compassion is not as well-known as the other top performers, Triner says its fundraising success is proof that connecting with the correct target audience trumps widespread brand awareness.
Compassion is Australia's second largest child sponsorship organisation and is part of Compassion International, a global network of both funding countries and 26 developing countries.
Amy Lanham, Communications Manager of Compassion Australia, said that their approach to fundraising is based on relationships
“We strive to develop real bonds between Compassion and our supporters, and between supporters and their sponsored children. Even during the recent financial uncertainty in Australia, our supporters have shown a real commitment to those relationships‚Äîthey are amazing,” Amy said.