Newcastle-based digital creative agency Headjam has added to its team of marketing and branding experts with the appointment of Katrina Locandro as an Account Manager.
Hailing from Melbourne, Katrina’s ‘professional birthplace’ was San Francisco’s Silicon Valley, undertaking a rare internship at innovative tech start-up BrightIdea. Time spent at BrightIdea ensured a great foundation of practical skills and strategic approach when she launched into her marketing career working with brands such as Sorbent, Deloitte, and most recently OneSteel.
Headjam Managing Director, Luke Kellett, said Katrina’s breadth of experience will provide significant advantages to his growing team.
“Katrina’s experience working across multiple industries including consumer products, technology, manufacturing and professional services will add a great depth to our team of 13 designers and digital specialists,” Luke said.
“Her experience on the client side will also add another dimension to the service we provide in the education, health, arts and community sectors.”
Having been responsible for a number of brands and products throughout her career, Katrina considers herself a brand-custodian and is passionate about assisting clients develop and deliver a consistent brand experience.
“Brands are so much more than a logo,” Katrina said. “It’s emotional – when brand strategy is executed well customers can feel a connection and ultimately this delivers great outcomes. I am really excited about working with the phenomenal team at Headjam to help our clients bring their brands to life across all of their marketing activities.”
Katrina spent five years living in Hong Kong before returning to her hometown of Melbourne where she completed a Bachelor of Business at Monash University majoring in marketing and management. As a result, she offers a unique understanding and appreciation of different cultures and this influences her strategic approach to marketing.
This cultural lens was front and centre during her experience entering the New Zealand market with Australia’s market-leading rural fencing brand. Planning and executing the brand’s launch strategy across multiple events throughout New Zealand was a highlight of her Career at OneSteel.
“I’ve been lucky enough to work with wonderful people and innovative brands across many different countries,” she said. “It’s definitely driven my passion for crafting marketing strategy.”
Image | Katrina Locandro