Hunter-based fashion brand Young The Label launched their website yesterday, which will feature their range of travel-inspired handbags.
The artistic creation of local entrepreneurial sisters Ainslie and Meredith Young, the brand sell handbags that are made of lightweight leather and designed to combine function and style.
The sisters spent over a year conducting market research, creating prototypes and refining their handbags and launched their first collection ‚Äì The Audacious Traveller ‚Äì in April 2013.
Ainslie said that the journey to launch the website had been a little rocky, however the final product was worth the wait.
“We had very clearly defined objectives for the website and after finding a developer who shared our vision we were able to produce a site we are really proud of,” Ainslie said.
“Our handbags are stocked exclusively through the eCommerce site, so it was important that our brand values translated through to our customers.”
All Young The Label handbags are Australian made in their Sydney-based studio with each piece individually hand-crafted with love and care. They use superior quality gold hardware and zip closures, combining security and a chic aesthetic, only producing small runs of each collection, making them an exclusive purchase.
The website also features a blog that will contain articles with a travel theme as well as stories from behind the scenes of Young The Label.
“We're so proud of the journey of this brand, both the highs and the lows, so we wanted to be able share hints and tips for other entrepreneurs when embarking on a new business concept.”
“It's been a great experience to collaborate and combine our passion for travel and fashion with our marketing and PR backgrounds.”
Building on their knowledge and experience, prior to the launch of the first collection the sisters used social media to develop an online following across Australia with accounts on Facebook, Twitter, Instagram and Pinterest.