There's no longer any excuse for poor customer service or bad business manners in the Hunter.

Swish Etiquette is the brainchild of Hunter entrepreneur Helen Brunsdon and offers a solid grounding in good manners and social graces to business, with particular emphasis on frontline staff. 

“I grew up in an era where good manners and social graces were the norm; not the exception,” Helen said.

“I know how important etiquette is in every aspect of life and business but sadly over the years it's fallen out of favour”

Helen says one of the most common professional etiquette blunders are not properly acknowledging clients when they walk in the door with good eye contact and a warm greeting, as well as not thanking the customer when they have purchased a service or product from their business.

“Nothing turns a client off quicker than to be ignored or given the impression that they aren't respected or valued.  That business would have to do everything else extremely well to persuade a client to continue using them because that first impression was so negative.”

“I go to many networking functions and see first hand the negative impressions people are giving. This has a negative impact when we are looking to form business relationships.”

Swish Etiquette's training is designed to empower staff to understand the importance of their own 'Personal Brand' and how that should align with their employer as well as gives business owners the confidence to allow their staff to attend networking functions, without worrying their staff's poor social skills will create a negative impact.