Multi-industry superannuation fund, Nationwide Super is positioning itself to cater for the changing needs of Australian workers and the small-to-medium-sized businesses employing them.
Formerly NSF Super, the Hunter-headquartered fund has refreshed its name to Nationwide Super to better reflect its work with business owners and their employees across Australia.
Established in 1987, the member-owned Nationwide Super has a strong history in the business sector, supporting small-to-medium enterprises and their employees with high-quality, personalised superannuation products and services.
Nationwide Super Chief Executive Officer, Ian Morante, said repositioning the brand would ensure the fund could support the changing needs of its members.
“For almost three decades, Nationwide Super has worked with small business and understands the ongoing contribution and value this sector, and those who work within it, make to the economy,” Ian said.
“Small businesses are the backbone of the Australian economy and employ more than 44 per cent of Australia’s workforce. The driving force of entrepreneurs behind small business is the future of Australia.
“As a result of SuperStream, there have been significant changes to the superannuation industry in Australia and this rebrand is part of our overall strategy to ensure we continue to champion business and deliver benefits to our members.
“Nationwide Super must continue to be competitive in the market and deliver quality, demand-driven products and services that match the innovation we see in the SMEs, entrepreneurs and employees that we support across the country. Small business is super business.”
The new name and associated corporate image of Nationwide Super was officially launched last week and includes a new logo and corporate style, new website and a suite of videos and advertisements depicting the stories of customers who are in small business.
IMAGE | Nationwide Super’s new name comes with a new ad campaign depicting the stories of customers.
The organisation was founded in 1987 after an approach to the Newcastle Trades Hall Council to form a superannuation fund that would keep jobs in the Hunter region. The Northern Superannuation Fund was established in that year. In 2017 the name was changed to Nationwide Super, but the fund headquarters remain in the Hunter at Charlestown. With more than 30 years of service, Nationwide Super remains committed to its original objectives – to establish and grow a multi-industry super fund that provides exceptional products and services, especially for those who own and work in small business. Known as the “Small Business Super Business”, Nationwide supports 35,000 members and more than 7,000 employers Australia-wide to make superannuation simple, by keeping fees low, providing competitive and value-added product features along with personalised advice, tools and benefits.