The expectations of customers and the changes in the market have been major factors in the new direction for Hunter TAFE.

Hunter TAFE Institute Director, Phil Cox, last week unveiled the new brand and promotional campaign to underpin an array of courses to meet industry trends for the next decade.

Mr Cox noted that funding for students will be driven by the NSW Government’s Smart and Skilled initiative into areas of skills demand only from July 2014.

“This brand launch is pivotal to Hunter TAFEs competiveness and ability to stay ahead of the game,” Phil said.  “Our courses will continue to be targeted at exactly what employers and industry need from graduates.”

“Hunter TAFE must be the vocational educator of choice providing relevant and innovative solutions, even before our market knows they need it.”

The new brand maintains the recognisable Hunter TAFE logo, whilst updating and modernising the design elements and language of their promotional activities.